GreenTech manager Mariska Dreschler looks back at GreenTech 2016

First of all I hope you enjoyed a great summer, with your growing business and with your family. We proudly look back at the 2016 edition of GreenTech which was organized in June. A big thank you to all participants for their contribution. The second edition was marked by the buzz of business. Visitors came from all around the globe to see the best technologies presented by the 400+ exhibitors and find out what is new and upcoming in the industry.

We are bursting with ideas to improve and expand on the next edition. This has been an incredible learning curve for 2018, but we will also look at expanding to other regions and continue to investigate frequency in close cooperation with the market.

Visitors spent more time at the show floor and that resulted in a vibrant exhibition with over 185,000 business meetings. Over three days a total attendance of 9,721 professionals from 113 countries visited the GreenTech. The international share of attendees also keeps growing. This time 52% of the visitors came from outside the Netherlands. The largest growth came from Asia and the USA.

There was an increase of almost 40% of exhibitors, all experts in solutions to enhancing sustainably growing crops. Varying from the top worldwide greenhouse builders, peats, substrates, crop protection and fertilizers to high and smart tech climate control devices and machinery.

The Breeders Pavilion and information-packed session programme with in total 88 sessions in the Theatres were just two features not to be missed at the show.  Innovations are reason number one for visitors to come to the show, the innovation route with 73 products highlighted at the show, the Innovation Award together with the InnovationLAB puts the innovations in an even brighter spotlight. To give the whole horticulture industry a voice GreenTech introduced the GreenTech Community Award. This new prize enables horticulture professionals to place the spotlight on their favourite innovation.

Also the AVF Summit and Vertical Farming pavilion at which were shown the newest insights in growing crops in (full) controlled environments gained a lot of interest both from fans and the more critical horticulture professionals.

Community
The launch of the Community also picked up speed. Companies use the GreenTech Online Community to showcase their most interesting content amongst industry enthusiasts and experts in order to raise awareness, gain feedback and start discussions. Members have access to inspiring content and also the opportunity to put their company in the spotlight.

Looking forward
An unprecedented 56% of exhibitors, representing over 200 companies signed up for the 2018 edition before the show closed. The next edition of GreenTech will be held 12-13-14 June 2018 and kick off with the GreenTech Summit the day before on June 11.